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The Association promotes and encourages the breeding and improvement of pure Merino and Poll Merino sheep, while endeavoring to foster and encourage the involvement of youth into the industry. It actively supports research and development projects that enhance the future of the Merino breeders and the sheep industry in general.

Produced by Merino SA, the SA Stud Merino Annual Directory is a valuable reference tool, encompassing all registered Merino and poll Merino studs in the state. It is distributed via the Stock Journal in February, with copies available online, or from the office on request.