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The Association

The Association promotes and encourages the breeding and improvement of pure Merino and Poll Merino sheep, while endeavoring to foster and encourage the involvement of youth into the industry.

Social Media

The Association is pleased to have two active social media sites, click on the icons below to follow MerinoSA on:

MerinoSA on Twitter  Merino SA on Facebook

 2018 SA Stud Merino Annual Directory 


Released in the Stock Journal on Thursday 1st March, the web version of the Annual Directory is also available here:

>> Download 2018 SA Stud Merino Annual Directory


2018 SA Stud Merino Expo Dates


The Elders SA Stud Merino Expo will be held on Monday the 19th and Tuesday the 20th of March 2018.
The format successfully used in recent years will be retained, with on-property displays on the Monday, the AWI-sponsored Growers' Barbeque on the Monday evening from 7.00pm at the Burra Oval, and the centralised display and competitions held on the Burra Oval on Tuesday. All sheep producers are invited to attend.
Come and say hello in the marquee.
Enquiries about the event, or to organise a display site on the Oval please contact the office of Merino SA on 08 ) 8212 4157.

Merino SA Fellowships - World Merino Conference Uruguay

Merino SA is pleased to announce TWO recipients of the Merino SA Fellowship, Angus Ashby of North Ashrose, and John Dalla of Orrie Cowie. John and Angus will now be attending the World Merino Conference in Uruguay April 2018, including the pre-conference tour as organised by Swagman Tours.

The selection panel were impressed by the candidates, who submitted video applications illustrating their suitability for the role.  The committee is confident these two young men will represent South Australia very well throughout their journey to Uruguay, and provide valuable insights into the international merino community on their return.  We hope it will be a positive and rewarding experience for Angus and John.                                            

           Fellowship recipient John Dalla, Orrie CowieFellowship recipient  Angus Ashby, North Ashrose

Angus Ashby, North Ashrose and John Dalla, Orrie Cowie


SA Merino Sire Evaluation Trial

Sixteen merino sires from South Australia and interstate will have their male progeny compared for type, structure, wool production and carcass traits in the  SA Merino Sire Evaluation Trials. All progeny are managed under the same conditions on the host site , Keyneton Station, Keyneton SA. It is hoped the results of these trials will contribute to genetic improvements for the merino industry. 

See the latest Newsletter about the Sire Evaluation program here :

SA Sire Evaluation Trial Newsletter December 2017


'Breed More Merino Ewes' Campaign

The Association is urging all South Australian farmers to consider the profitability of the self-replicating Merino flock when reviewing their business model. Both wool and sheepmeat have performed extremely well against most other agricultural endeavours in recent years, and signals from key international markets is for ongoing strong demand for Australian wool.
The Australian Association of Stud Merino Breeders has compiled numerous real case studies to demonstrate the breed's profitability as a component of their 'Breed More Merino Ewes' campaign.


Photographic Request

Thank you to everyone who submitted photographs of lambs recently. There were certainly a variety of images including pet lambs in coats! Clearly everone loves their lambs.

The selected image was provided by Annie Ashby, and now appears on our branded wine label.



Results from the 2017 SA Elders Stud Merino Expo

Congratulations to all exhibitors in the three competitions held at the 2017 SA Elders Stud Merino Expo at Burra on 21st March 2017. 

The results were :

WSB Distributors and Yamaha Australia's 2017 All Purpose Pen of Two Ram Lambs Championship:

  • 1st Place: Bunyara Poll Merino Stud

Elders 2017 SA Merino Pairs Competition:

  • 1st Place: Orrie Cowie Poll Merino Stud

Elders 2017 SA Field Day Ram of the Year Competition:

  • 1st Place: East Bungaree Poll Merino Stud

2017 SA Stud Merino and Poll Merino Ram Sale

What a fantastic sale of quality rams at this year's Royal Adelaide Show. The Association would like to congratulate the vendors and purchasers involved with the 2017 SA Stud Merino and Poll Merino Ram Sale, which was held in conjunction with agents; Elders and Landmark. The sale results are downloadable: 

>> Download results (xlsx) 



2017 Fibre Meat Plus - Results

Congratulations to all exhibitors who participated in the 2017 Royal Adelaide Show's Fibre Meat Plus competition - an event that assesses the 'dual purpose' nature of the Australian Merino by assessing both wool and sheepmeat characteristics. 

>> Download the 2017 Results (.pdf format)